Next Mile Recruiting

The 2 Recruiting Mistakes Most High School Runners Make First

A free resource from a former D1 recruiting coordinator at the University of Colorado. Written for you, the athlete.

Jay Johnson
Jay Johnson
Founder, Next Mile Recruiting

Before We Start: What This Is (and What It Isn't)

If you've filled out a recruiting questionnaire or posted your times anywhere online, there's a decent chance a recruiting service has already found you. Maybe it was a DM about "exposure." Maybe it was an email promising to put your profile in front of hundreds of college coaches for a monthly fee.

This page is not that. Nobody is selling you anything here, and nobody is going to call you or your parents. I spent five years as the recruiting coordinator at the University of Colorado, reading recruiting emails and deciding which athletes we'd pursue. I built Next Mile Recruiting to explain how this process actually works so you and your family can run it yourselves.

So read this, learn how the process works, and go run fast.

One more thing before we start. If running is your favorite thing in the world and you're a little nervous about whether you'll get to keep doing it after high school, that's normal. Almost every athlete who ends up running in college felt that way at some point. The nerves come from not knowing how the process works. That's fixable. That's what this page is for.

Mistake #1

Waiting Until You're Faster to Reach Out

This is the most common timing mistake in distance running recruiting, and it's the hardest one to recover from because you can't get the time back.

Why You Wait

You look at your PRs and think they're not quite good enough yet. So you make a quiet deal with yourself: after I run 4:32, I'll email coaches. After I break 11:00. After state. Maybe your high school coach told you not to worry about recruiting yet. Maybe you figure that if you're good enough, coaches will find you.

None of that is crazy. But here's the problem: an athlete with your exact PRs who emailed a coach in the spring of junior year is already on that coach's radar, and you're not. Coaches don't recruit a single race result. They recruit a trajectory. They want to watch you improve over time, and they can only do that if they know you exist.

Reaching out is not claiming you're a star. It's opening a conversation. Coaches expect emails from athletes who aren't finished developing. That is literally what recruiting is.

What's Actually Happening While You Wait

College coaches aren't waiting. They're building lists of recruits as early as sophomore year for national caliber athletes, and starting in March and April of junior year for everyone else. They're identifying runners whose progression suggests they'll be competitive by April and May of senior year.

If you start reaching out in September or October of senior year, many programs have already identified their top recruiting targets, invited athletes on visits, and when a scholarship is in play, extended those offers. The roster spots that were available in the spring are spoken for by fall. And at some prestigious D3 schools that can't offer athletic scholarships, schools like Amherst and Williams and Denison, the spots can be gone as early as September. I spoke with a D3 coach at a school like this who had to turn away a recruit in December who would have been the best recruit her program had seen in years, because every spot was filled by late September.

What Changes When You Start Earlier

Starting during junior year means you build relationships with coaches instead of cold-emailing them under a deadline as a senior. And the junior year track season is the most important season in this entire process. The PRs you run in the spring of junior year are what college coaches use to figure out where you'd fit on their roster.

Track times matter much more than cross country times, because track times are universal. A 4:38 1600m in Oregon is a 4:38 1600m in Florida. Cross country courses vary too much to compare. Sophomore times matter for the 50 to 100 best sophomores in the country, because some D1 programs start recruiting the summer before junior year. But for the tens of thousands of athletes who will eventually run in college, it's the junior track times that count.

Starting earlier doesn't mean committing earlier. It means giving yourself room to make a better decision when the time comes. And if the idea of emailing a college coach makes you anxious, hang on. Mistake #3 in the full guide covers exactly what to write, and it's simpler than you think.

Mistake #2

Deciding D1 Is the Only Level That Counts

This is the most expensive mistake on this list. Not in dollars. In time and opportunity.

Why You Think This

D1 is what you see on TV. It's where the pros you follow came from. When a teammate asks where you want to run, a Power 4 name lands differently than a school nobody at your lunch table has heard of. And somewhere along the way, "D2 or D3" started to sound like a verdict about whether you're good enough.

It isn't. Your times are information, not a judgment. They tell you which programs are realistic, the same way a race result tells you what to work on. An athlete who treats them that way builds a better list, gets recruited by coaches who genuinely want her, and becomes a much better runner in college.

How College Running Is Actually Organized

Part of the reason so many athletes default to D1 is that nobody explains what the other options actually are. So here's the map.

There are roughly 1,500 college programs where a high school distance runner can compete, spread across five levels.

D1 is the most visible level and the one with the biggest budgets. It's also the most competitive recruiting environment, especially now. For distance runners, international recruiting and the transfer portal have made D1 roster spots significantly harder to get than they were even five years ago.

D2 programs can offer athletic scholarships and often provide a strong balance of competitive racing, coaching attention, and a real chance to contribute from day one. For a lot of athletes, D2 is not a consolation prize. It's where they develop best.

D3 programs are often small liberal arts schools with exceptional academics. There are no athletic scholarships, but there is often strong academic and need-based aid. And the culture at many D3 programs has changed over the last decade. Athletes at good D3 programs train seriously and race at a level that surprises most people.

NAIA operates outside the NCAA entirely, which is why you've probably never looked into it. That's a mistake. NAIA programs can offer scholarships, and some have excellent coaching and development environments.

JUCO (junior college) is a two-year path. It can be a smart stepping stone to a four-year program, or a way to keep developing while managing costs.

These are not rungs on a ladder. They're different environments with different mixes of competition, academics, money, and coaching. An athlete who understands that builds a much better target list than an athlete who only knows the label "D1."

What You Don't See

The D1 distance running picture has changed dramatically in the last five years, and not in your favor. As many as half of the athletes on many D1 distance rosters are now international recruits. The transfer portal means coaches are also filling spots with college athletes who are already proven at that level. As an American high school runner, you're competing for roster spots against Kenyan, Ethiopian, and European athletes who may already have faster PRs than you, plus college juniors looking to transfer. The math has gotten brutal, especially for boys.

Meanwhile, D2 and D3 programs have invested heavily in coaching, facilities, and recruiting. I interviewed Travis Floeck, the D2 head coach at Colorado Mesa, and what he described, the coaching attention, the development focus, the competitive environment, would surprise most athletes who wrote off D2 without looking.

Here's the concrete version. A boy running 4:20 for 1600m and a girl running 5:20 have limited options at the D1 level. Those same athletes are strong recruits at competitive D2 programs and top-tier D3 programs. And here's the question that matters more than the division label: where will you be a better runner in four years? A coach who has time to develop you beats a famous logo where you're sitting 12th on the depth chart, redshirting indefinitely, and wondering why you're not racing.

The Real Cost of D1 Tunnel Vision

Every month you spend chasing programs where you're not realistically competitive is a month you're not building relationships with coaches who would genuinely want you. I've watched athletes spend all of junior year emailing Power 4 coaches who were never going to recruit them, then scramble in the fall of senior year to find D2 and D3 programs. Programs that would have been thrilled to recruit them six months earlier, but had since filled their rosters.

The athletes who are happiest four years later are almost always the ones who picked the right fit, not the biggest name. The right coach and the right teammates can turn you into an exceptional collegiate runner. The idea that all of those situations exist at schools whose football team plays on TV on Saturday is simply wrong.

So what should you do? Build a target list that spans divisions based on where you actually fit: athletically, academically, socially, and financially. Visit before you eliminate. Talk to coaches at every level. Let the information decide, not the logo.

There Are 3 More Mistakes. One You Can Fix This Week.

Those are the two mistakes that cost athletes the most time. There are three more, and one of them is something you can fix in a single evening.

Read the full guide here: 5 Recruiting Mistakes That Cost High School Runners the Most

Jay Johnson

I'm Jay Johnson, founder of Next Mile Recruiting. I have over 25 years of coaching experience, including five years as recruiting coordinator at the University of Colorado. I've coached athletes from college through the professional level, and I'm currently going through this process as the parent of a high school runner. I live in Denver, Colorado.

Learn more at nextmilerecruiting.com or send your questions to info@nextmilerecruiting.com.

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